10 Cult Beauty Products That Always Have Wait Lists

There’s a lot that goes into the making of a cult beauty product: Tons of research and development, killer branding, and social media hype. When the mix is just right, you get an item so in-demand it sells out before it officially goes on sale. And that, friends, creates a wait list. For the most sought-after launches, like The Ordinary’s serum foundation, that list can be more than 20,000 names long.

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