Picky Bars – the Oregon-based energy bar company – is introducing a new product to its line-up of ‘athlete-focused real food products’, Performance Granola.
To develop Performance Granola, pro athletes and Picky Bars founders, Jesse Thomas, Lauren Fleshman and Steph Bruce have again teamed up with New York Times bestselling cookbook author Elyse Kopecky (Run Fast. Cook Fast. Eat Slow.)
“The problem with most store-bought granola is it’s high in sugar, made with refined oils, and they skimp on the good stuff like mineral-rich nuts and seeds,” said Elyse Kopecky. “I loved working with Picky Bars to create this Performance Granola. It’s exactly as I would make it my own kitchen.”
Debuting with a peanut butter and jelly inspired flavour – PB&J All Day – the granola is made with a variety of ingredients. These include: gluten free whole grain oats, cashews, sunflower seeds, strawberries and raspberries. The crunchy granola snack is roasted with virgin coconut oil and a touch of honey to ‘give a well-balanced flavour without being overly sweet’.
With a 4:1 carb-to-protein ratio, each serving has only 5g of added sugar, and boasts 4g of naturally-occurring protein.
Picky Bars co-founder, CEO and multiple IRONMAN Champion triathlete Jesse Thomas, said “After the success of our Performance Oatmeal launch last year, we knew our customers had an appetite (pun intended!) for additional balanced nutrition, real food products from Picky. Granola is a staple for many athletes, including myself, as is PB&J, so it was an all-natural choice to add this to our product mix.
“Ok I’ll stop with the puns now. In all seriousness, feedback from the samples we sent to our Picky Club in December was fantastic, so I’m really stoked to get this product out there.”
Picky Performance Granola is gluten-free, dairy-free, soy-free and non-GMO. Available in 10-serving bags on pickybars.com, through the Picky Club, at Amazon and a few select retailers. The bags retail for US$8.99.